MAY 18, 2020

Up until recently the real estate industry has only known two types of home staging – traditional in person staging and virtual staging. If you aren’t aware, virtual staging is best suited for vacant rooms/homes where a company virtually imports furniture using software. The only advantage of virtual staging is to show what a room could potentially look like if there were actual furniture. The biggest disadvantage with it is that buyers going through the property don’t actually see the room layouts/decor in real time. As a result, virtual staging loses its effectiveness once a buyer visits the property.

Conversely, Nesting Effect is the premier online staging solution for Realtors and homeowners alike. Their service is a completely new approach to home staging. Without stepping a foot into the home, Nesting Effect utilizes pictures of the various spaces that need assistance and provides a detailed, step-by-step, report on how to stage a room. In the majority of cases the homeowner is able to complete the staging themselves, but a Realtor may decide to assist if they so desire.

At its inception, Nesting Effect did not enter the market to eliminate other staging approaches. It’s meant to fill a need where there is a lack of available funds to hire an in-person stager. However, with the onset of Covid-19, Nesting Effect’s service has also proved to be the go-to option for sellers wanting to eliminate the need for unnecessary 3rd party traffic and décor entering their home.

Aside from the methodology, what else separates Nesting Effect from a traditional staging approach? The short answer is cost. Nesting Effect is substantially more cost effective than traditional staging services and virtual staging. For example, to hire a traditional in-person stager for a typical single family detached home will cost the homeowner/Realtor approximately $2000-$5000 depending on the scope of work required. This general cost also makes some assumptions regarding sale timing. The longer the home is maintained with staging items the higher the cost – staging is billed on a consultation basis, initial work completed, and monthly furniture/décor rental fees.

In terms of virtual staging, the typical cost is approximately $40-50 per room virtually staged. Using a typical single-family home that has 6-8 primary rooms, the cost to virtually stage would be approximately $240-$400.

Conversely, Nesting Effect’s pricing starts at $60 for up to 8 rooms staged and it charges no extra fees for hallways, closets and garages. For a large 25 room house, Nesting Effect only charges $125.

However, it’s not all about cost. Quality of work is paramount for home staging. But, there’s a misconception that in order to stage effectively a property must present like a show home. That’s simply not true. A property does not need to look like it belongs in a magazine in order to maximize sale profits. In fact, a properly staged home is more about organization, decluttering, select décor enhancements, home maintenance, and room layout optimization. All of this can be achieved by the homeowner and/or Realtor on their own with proper guidance. This is why Nesting Effect’s reporting is so powerful – it’s a fool proof method for home staging. The report is extremely detailed and provides a customized room-by-room, step-by-step, approach to guide the staging efforts.

As an additional benefit, Nesting Effect as an online company is able to service clients anywhere in North America. Whether you live in Toronto, Vancouver, Calgary, Montreal, Miami, Chicago, L.A and so on, Nesting Effect can service it. In addition, there’s no need to worry about setting up meeting times with a stager – simply submit a request online, send in your cell phone pictures of the various rooms, and the report will be in your email within 3-5 business days.

Do you have an upcoming listing that needs cost-effective step-by-step staging support? Contact Nesting Effect at info@nestingeffect.com or visit nestingeffect.com to learn more.

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