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FEBRUARY 15, 2020

Q & A Session with Nicole Graham as featured by Milton Blinds


Q: How important is a first impression of a home for sale?

A: First impressions are paramount when selling a home. Buyers often decide on a house within the first two minutes. It begins when pulling up to the property, hence why curb appeal is an important factor to consider. Once they enter the home, the potential buyer will decide very quickly if they like it. Of course, a buyer’s opinion can change as they walk the home, but it can be quite difficult to modify a first impression.

Q: How important is it to stage a home for resale purposes?

A: A properly staged home can add thousands of dollars to the sale value and reduce the time on the market compared to poorly staged homes. Consumers tend to be drawn to products that present a certain way and appeal to their senses. An example we can all relate to applies when buying fruit at a grocery store. Do you buy the bruised apple or the one that looks shiny and clean? The answer is obvious, and the same rule applies when selling a home.

Q: Does professional staging increase the value of a home and why?

A: It absolutely does increase the value of a home. Buyers have a very difficult time looking beyond a current owner’s furniture and décor. They see those items as part of the home or inspiration for what they’d do to the home. Even though they implicitly know those items won’t be there when they take possession, it appeals to their personal ideals of what their home could potentially look like. For this reason, there is a perceived higher value in well-staged homes. If two exact homes we both listed at the same time, one staged and one not, the staged home would obtain a higher sale value 9 times out of 10.

We created Nesting Effect with the REALTOR® and homeowner in mind, knowing that spending hundreds to thousands of dollars is not always feasible or practical. Nesting Effect is the perfect opportunity to get the staging advice REALTORS® and their clients need at affordable prices.

Q: Are the above 3 questions applicable to rental properties as well?

A: Yes, they are. A long-term rental property that is staged and shows well will obtain a higher rental rate, lower vacancy, and higher quality tenants. The same holds true for short-term vacation rentals. These clients primarily choose a vacation home by viewing properties online. As a result, the pictures they view must show the property in the best possible light. Further, sites like Airbnb and VRBO are very competitive, therefore, staging is of critical importance if an investor wants to maximize their rent and reduce vacancy.

At Nesting Effect, we offer practical guidance as well as maintenance checklists so the owner of an investment property can quickly and effectively get their home back into show condition for the next client.

Q: If someone is overwhelmed with the thought of preparing a home for sale, what is your advice?

A: Preparing a home can and often feels like a daunting task. For homeowners who are taking on most of the preparation, we first suggest devising a high-level plan. The most important part of working through the process is to operate on a room-by-room basis. Do not skip to different areas of the home – finish one space then move on to the next. People who skip from room-to-room often feel more stress and the job will appear to take longer. Feeling progress is a major motivator.

If the job is just too large to take on, we recommend hiring some assistance – whether that’s their Realtor, a decluttering company, or a moving company that offers packing services.

Of course, we highly recommend utilizing a staging service, such as Nesting Effect, to fully capture the essence of the home, maximize value, and reduce their overall time on the market.

For clients who have a need to prepare a home for sale or rent and want a cost-effective guild staging solution Nesting Effect offers the perfect custom solution.

By utilizing pictures of the property, we provide a comprehensive step-by-step guide on how to effectively stage a client’s home – regardless if it is the client or REALTOR® ultimately completing the work. We cover everything from decluttering, decor changes, aesthetic upgrades, room planning, shopping recommendations, home maintenance advice, and open house/showing preparation. All this guidance and advice is at a fraction of the cost of an in-person staging company. Not only are our reports custom and confidential, we believe in the power of staging and the positive effect it has on maximizing our clients’ profits all while keeping costs to a minimum.

Q: Do quality window coverings such as blinds or shutters add value to your home for resale purposes?

A: Yes, absolutely! Adding quality shutters or blinds to a home is one of the best ways to add value to a property. Properly dressed windows can greatly impact the impression of a room and create consistency throughout a home. Quality window coverings will also add to the overall curb appeal of a home. As mentioned earlier, curb appeal is an important factor for first impressions.

It has always been a pleasure to work with Nesting Effect and Nicole on home staging and offering new homeowner’s complimentary in-home consultation services for window coverings.

At Nesting Effect, they understand that organizing and staging a home prior to selling or renting can be a complicated and expensive process. REALTORS® have an extensive list of tasks that require their attention, and homeowners aren’t always well versed in staging concepts. Nesting Effect offers a cost-effective and customized solution to help prepare a home for sale or rent. By utilizing Nesting Effect, both homeowners and REALTORS® will reduce the time to market and increase the probability of a faster and more profitable transaction.

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window coverings:
ADDING interest, texture,
and value to a hOME

OCTOBER 15, 2019
Photo Courtesy of Milton Blinds

Whether for decoration or privacy, upgrading your window coverings can add interest, texture, and value to a home. When it comes to making an upgrade to your window coverings, there are several things to consider. 

We spoke with Vikki Rozon, Owner of Milton Blinds to give us some guidance on the topic.

  1. What are the primary benefits of investing in quality window shutters/blinds vs going to a local home store and self-installing?

At Milton Blinds, we offer complimentary in-home consultations that allow us to guide customers to a window covering solution that works best for their needs.  This may be light control, privacy, functionality, décor value, energy efficiency, resale purposes.  Hearing the customer’s needs allows us to ensure the boxes on their checklist are getting checked off. 

We also provide check measurement services.  We measure different ways for different products, along with the depth and check to see if a window is square.  Often it is not, but our expert installers know how to adjust for this.  Different blinds, shades, and shutters require either inside or outside mount installation and there are quite a few framing applications along with different brackets, screws, child safety mechanisms and more.  When working with Milton Blinds, there is no guessing, we make all these decisions for you.

Everything we sell is made to order, meaning that is will fit perfect for your window.  NO extra slats, or improper fitting of a blind and an operational style that you choose.  This may be standard controls, continuous loop, lift and lock, cordless, motorization.

2. Are there any advantages/disadvantages to blinds vs. shutters?

Blinds are at a lower price point and have many textures, colors, and control options to choose from.  Most are light filtering and are simple in design.  Smooth, sandblasted or wood grain looks are available.

Shutters come with a 25-year warranty, are timeless and provide energy efficiency, room diming and a crisp, clean, timeless look.

Both offer different things depending on what is priority for your window covering to have:

    • Resale value
    • Durability for tenant living
    • Décor value
    • Temperature control

Sleekness for uninterrupted views when not in use

3. What are your quick tips for keeping shutters clean and maintain their condition?

One of my favorite tips is to use a fabric softener sheet for dusting shutters in the winter months when the air is dry and perhaps a bit more static.  This helps with deflecting the dust from landing and will increase the time between cleanings.

4. What are the current trends in window coverings?

Shutters remain to be popular however zebra blinds are one of the trending shades, along with roman shades are making a come back.  Anything with motorization is intriguing many customers as well, offering luxury.

Zebra blinds are two layers of fabric that slight over one another in strips of fabric and sheer.  They are super low maintenance, sleek and simple and available with continuous cord loop or motorization.

Roman shades offer a teardrop style when in the up position and flat-panel pleats when lowered, with a colossal selection of designer fabrics to choose from.

5. Do you think a style of shutter/blind has more impact on the resale value of a home? 

Absolutely! 25-year warranty, virtually destructive shutters are proven to increase the resale value of your home.  With no chipping, cracking, peeling, fading, waterproof and fire resistance it is a well known and admired product.  Shutters merry well with all decorating styles.

Other blind or shades are best to keep in neutral colors which will appeal to the masses for preparing your home ready for selling.

We also offer parts, should you want to just repair a couple blinds, shades or shutters when staging your home.

You are welcome to visit our video library with more tips, tricks and trend information regarding window covering and learn how which way your windows faces does play a factor in choosing the right window coverings for your home, learn about top-down/bottom-up options, automation, child safety and more.


If you are local to the Halton Region in Ontario, Milton Blinds is your custom window covering company that strives to compliment and accentuate the aesthetics of your home while meeting your lifestyle needs.

“Enjoy our “shop at home” service, where they can bring samples of a wide variety of window covering products, for coordination with your existing in-home dècor, furniture, and lighting”.

For more information on Milton Blinds visit

At Nesting Effect we understand the costs associated with selling a home. To keep staging costs to a minimum, we suggest keeping and using as much of the homeowners’ belongings as possible.


Where needed, we will provide replacement suggestions for furniture, decor, fixtures, and home upgrades. Our clients also receive high-level recommendations to help increase the salability and attract more buyers or renters. This allows you and your clients to control where the money should be spent.


Do you have an upcoming listing that needs cost-effective step-by-step staging support? Contact Nesting Effect at or visit to learn more.

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