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JANUARY 19, 2020

This is a story about me and how ‘Nesting Effect’ came to fruition and why I chose the path of entrepreneurship.

A few weeks after this photo was taken my husband and I were blessed with a little girl. She was born a month early, but healthy. We went home within a couple of days of her being born. What came in the months that followed her birth were a lot of questions and concerns. With each passing month, it became more and more evident that her gross motor skills were delayed and Drs wanted to make sure there was no underlying cause. We did what every parent shouldn’t do. Ever. We compared, and then compared some more. Then we worried even more.

It appeared she had mild hypotonia and hypermobility. With this came a lot of Drs visits, occupational therapy and physio (especially at home). Without going into too much detail, her amazing doctors(family, neurologist, pediatricians, and specialists at Sick Kids and Mcmaster Hospital ) ran genetics testing, regular blood work, an ECG, EKG, Xrays, etc. It would sometimes take months for results only to find out that they couldn’t find a reason for her mild hypotonia and hypermobility.

I had been working full time before going on mat leave and made a decision. In order to maintain flexibility and offer personalized care my daughter needed, I had to leave my job. There was no question.

But even in the midst of motherhood comes times where the home was quiet and my mind would wander.

Before we had our daughter I worked in sales and marketing and also did staging on the side. I always loved preparing, planning and analyzing details. Staging was a great outlet for this! Preparing for my daughter’s arrival – ‘nesting’ as its often called – I loved it too. Every drawer was tidy and organized, and every item we were blessed to be given found its place.

The concept of Nesting Effect came to me when I would search real estate listings. Some of it was for staging inspiration and other times I would think of ways homeowners could have made some changes and the presentation could attract more buyers. Maybe staging wasn’t in their budget but what if they were able to be offered affordable help? Maybe they were never offered any advice or help. 

When it came time for me to leave my job my daughter was my sole focus. Luckily as we worked with her we saw positive progress even if it was slow. Our thoughts eased and our comparisons lessened.

The concept of entrepreneurship had always been a dream, but for me, I thought I should go to school, get a job, work hard, find a career, learn what I could, grow and take my vacations.

What I learned quickly though, was that my willingness and courage to drop everything I worked towards for my daughter, also meant I could do something for myself when the time was right. And as things settled and became steady for our daughter I took those opportunities when I could even if it was only during naps and after her bedtime to build something for myself. Nesting Effect was something I was passionate about creating and I was going to see it through.

After countless, and I mean countless hours -whenever I got I chance – I built my offering, my website, everything. Ok, my husband did help when my brain felt fried lol.  But for the most part, I figured things out and hustled my way into creating something that I was proud of and could actually share with others.

Nesting Effect was formed – I am so excited about what I have created and how I can my knowledge and experience to help people.

My goal is to always offer a trustworthy and reliable service, and instill in others the confidence to create a space others will love to call home.

Do you have an upcoming listing that needs cost-effective step-by-step staging support? Contact Nesting Effect at or visit to learn more.

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